If you’re a politician peddling big new government programs for which there is little need but hefty price tags, you need a clever marketing strategy. At the least, your sales pitch could use a decent soundbite. Such marketing is what the Biden administration with its friends in Congress and the media are doing when insisting that the drop in women’s labor force participation during the pandemic requires implementing a policy of federal paid family leave.

Don’t buy it.

First, temporary problems should never be addressed with permanent government expansions. Women have dramatically fallen out of the labor force, and unemployment rates have skyrocketed because of a once-in-a-century pandemic followed by state and local governments locking down the economy. The reality, fortunately, is that this virus will soon be in the rearview mirror, and the economy is now quickly reopening. Once labor unions agree to let K-12 public schools reopen five days a week in the fall, all should be back to normal. As such, there’s no reason to use a temporary hardship to saddle taxpayers with a permanently bad deal.

I understand why this advice is rarely followed. After all, “never letting a crisis go to waste” is a good strategy for those in power to exploit the distress of the American people to create programs that can’t be pushed through during normal times.

Second, the call to implement new programs to address the fact that women are still hurting from the pandemic is based on incorrect assumptions and a passive media.

Heritage Foundation scholar Rachel Greszler looks at the data and finds that, while the pandemic and the accompanied lockdowns caused more women than men to lose jobs and drop out of the labor force initially, this is no longer the case. For instance, Greszler writes: “Initially, women’s employment fell by 17.9 percent, and men’s employment fell by 14.3 percent, from February 2020 to April 2020 … In March 2021, women’s employment was down 4.9 percent, and men’s employment was down 5.0 percent, from what they had been in February 2020 … but now women’s employment losses are 500,000 fewer than men’s.”

She also finds that between “February and April 2020, the number of men participating in the labor force fell by 4.3 percent, while the number of women participating in the labor force fell by 5.5 percent.” Yet, women essentially closed that gap by March 2021 as “the number of men in the labor force (was) down 2.3 percent (2.0 million) and the number of women (was) down 2.4 percent (1.9 million).” Here’s the kicker: “Since the COVID-19 pandemic began, women’s earning have increased by more than twice the rate of men’s.”

Apparently, no fact-checking is necessary anymore before burdening taxpayers with billions in new spending.

I should be used to such opportunistic policymaking since the favorite pre-pandemic talking point by those who wanted to implement a federal paid-leave program was that the United States doesn’t offer paid leave for workers.

Yet, this claim is bunk. While the United States government doesn’t have a federal paid leave program, government surveys show that some 65% of American workers nevertheless have access to some form of paid leave. In fact, the absence of a federal program means we are also a country with a vast and expanding network of companies that provide benefits like paid leave programs that are flexible, accommodating and often more generous than the plan some liberals and conservatives have in mind.

The irony is that this pandemic has forced employers and employees to try new workplace arrangements and use technology in ways that could lead to a major shake-up in the flexibility afforded to parents who must both work and take care of children. Implementing one-size-fits-all government policies now could stop this transformation as employers might feel better able to require employees to work on-site.

In fact, rather than return to the pre-COVID and limited work arrangements, the administration and state governments should promote more flexibility in the workplace by removing the regulatory barriers that make raising a family harder. Two such changes would be to eliminate occupational licensing for childcare workers and to let employees be paid in the form of additional leave time for their overtime work.

There are many more nongovernmental ideas for helping workers, and even more to be discovered. Let’s pursue them, rather than ram through a federal paid-leave program.

PHOTO: Paid Family Leave Rally. Photo by MN Senate DFL. Public Domain Mark 1.0.

Veronique de Rugy is the George Gibbs Chair in Political Economy and senior research fellow at the Mercatus Center at George Mason University. Her primary research interests include the U.S. economy, the federal budget, cronyism, taxation, tax competition and financial privacy. Her popular weekly columns address economic issues ranging from lessons on creating sustainable economic growth to the implications of government tax and fiscal policies. She has testified numerous times in front of Congress on the effects of fiscal stimulus, debt, deficits and regulation on the economy.

De Rugy blogs about economics at National Review's The Corner. Her charts, articles and commentary have been featured in a wide range of media outlets, including the "Reality Check" segment on Bloomberg Television's "Street Smart," The New York Times' Room for Debate, The Washington Post, The Wall Street Journal, CNN International, "Stossel," "20/20," C-SPAN's "Washington Journal" and Fox News Channel. She was also named to the Politico 50, the influential media outlet’s “guide to the thinkers, doers and visionaries transforming American politics” in 2015.

Previously, de Rugy has been a resident fellow at the American Enterprise Institute, a policy analyst at the Cato Institute and a research fellow at the Atlas Economic Research Foundation. Before moving to the United States, she oversaw academic programs in France for the Institute for Humane Studies Europe.

She received her master's degree in economics from Paris Dauphine University and her doctorate in economics from Pantheon-Sorbonne University.

Read De Rugy's workhere.